The Hispanic population in many areas is growing rapidly. Although many Hispanics are bi-lingual, most still prefer their native language. Many organizations are finding success in marketing to Hispanics directly in Spanish.
Experts predict that while non-Hispanic economy will be stagnant in the future, the amount of funds spent by Hispanics will continue to grow rapidly. Organizations can not afford to ignore this reality, nor this huge opportunity.
A successful web presence for the Hispanic audience requires more than just translating one’s website into Spanish. I helps to understand the culture. Having lived in Mexico full time for over a decade, we are not only fluent in the language but also the culture.